Hemp & Co. is writing to inform you of our distribution policy with respect to Hemp & Co.products sold online in the United States. Hemp & Co. has determined that this policy is necessary to prevent brand erosion of Hemp & Co’s premium products in the competitive marketplace, and to prevent free-riding by those selling Hemp & Co. products therein.
You are free to decide whether to follow this policy. This policy does not constitute an agreement between you and Hemp & Co., and Hemp & Co is not seeking a response from you. Although you remain free to resell Hemp & Co’s products at the price of your choosing, effective immediately, Hemp & Co. will cancel all orders and indefinitely terminate any supply relationship with an online merchant that Hemp & Co determines has advertised, offered, or sold Bluebird products at a net retail sales price that is less than the minimum retail prices set and announced by Hemp & Co. on a periodic basis (the “Minimum Prices”). This policy is non-negotiable. Upon violation of the policy, Hemp & Co. may immediately, in its discretion, cease product shipment to the violating online merchant, without prior notice or the opportunity to effect a cure. The provision of any probationary or suspension or cure period will be entirely at the sole and absolute discretion of Hemp & Co.
As of the date you receive this, the Minimum Prices for Hemp & Co. products sold online are as set forth on a Schedule attached when approved and enclosed herewith. Hemp & Co. may at any time (i) change the Minimum Prices from time to time upon prior written notice to you, and(ii) modify, suspend, or discontinue this policy in whole or in part or specify certain periods during which the policy is or will be inapplicable.